CSGO, Counter Strike

Credit: ESL - Helena Kristiansson

Ninjas in Pyjamas unveil new logo and exciting rebrand

The Ninjas rebrand in order to further strengthen the organization's brand.

The E-sports organization Ninjas in Pyjamas have just announced a rebranding of their "look". With this comes a new logo, new merchandise, and a new outlook on themselves. The previous longstanding logo with the black, golden, and white shuriken has been replaced with a new symbol that according to the organization is a representation of: "ancient Japanese emblems and Katakana”. The new logo, whilst having a neon look, carries the yellow color in order to pay homage to the history of Swedish Counter-Strike that NiP, alongside fnatic, for many years have been frontrunners for.

In a statement regarding the rebrand, Ninjas in Pyjamas CEO Hicham Chahine gives insight into why they have chosen to rebrand, as well as the importance of being able to connect with their audience:

“Ninjas fight as one, we have discipline, we stay calm and we inspire. A ninja can be everyone and we feel it’s important to create a story that anyone can connect with”

Are the Ninjas returning?

There is no doubt that NiP are a long way away from their 2014-level which included the iconic Swedish core of Patrik "f0rest" Lindberg, Richard "Xizt" Landström, Adam "friberg" Friberg, and Christopher "GeT_RiGhT Alesund. However, it may seem that the current Swedish roster is on its way to, once again, make NiP a top-tier contender in the Counter-Strike scene.

With the rebrand, NiP focuses on their future and maybe it is time to forget about the great times of 2013-2017 and instead look to further strengthen what they currently have. NiP are currently ranked at 18th. in the world but could be a surprise contender for the upcoming 2021 season. At this current moment of time, they are facing Virtus.pro in the cs_summit 7 event, where they will have the chance to show everyone that the Ninjas are on their way back.

The current NiP-roster looks as follows:

Simon "twist" Eliasson

Fredrik "REZ" Sterner

Hampus "hampus" Poser

Tim "nawwk" Jonasson

Nicolas "Plopski" Gonzalez Zamora

Watch them compete LIVE against Virtus.pro right now here:

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