Credit: ESL - Helena Kristiansson

Ninjas in Pyjamas unveil new logo and exciting rebrand

The Ninjas rebrand in order to further strengthen the organization's brand.

2021-01-25 | @BakSophus

The E-sports organization Ninjas in Pyjamas have just announced a rebranding of their "look". With this comes a new logo, new merchandise, and a new outlook on themselves. The previous longstanding logo with the black, golden, and white shuriken has been replaced with a new symbol that according to the organization is a representation of: "ancient Japanese emblems and Katakana”. The new logo, whilst having a neon look, carries the yellow color in order to pay homage to the history of Swedish Counter-Strike that NiP, alongside fnatic, for many years have been frontrunners for.

In a statement regarding the rebrand, Ninjas in Pyjamas CEO Hicham Chahine gives insight into why they have chosen to rebrand, as well as the importance of being able to connect with their audience:

“Ninjas fight as one, we have discipline, we stay calm and we inspire. A ninja can be everyone and we feel it’s important to create a story that anyone can connect with”

Are the Ninjas returning?

There is no doubt that NiP are a long way away from their 2014-level which included the iconic Swedish core of Patrik "f0rest" Lindberg, Richard "Xizt" Landström, Adam "friberg" Friberg, and Christopher "GeT_RiGhT Alesund. However, it may seem that the current Swedish roster is on its way to, once again, make NiP a top-tier contender in the Counter-Strike scene.

With the rebrand, NiP focuses on their future and maybe it is time to forget about the great times of 2013-2017 and instead look to further strengthen what they currently have. NiP are currently ranked at 18th. in the world but could be a surprise contender for the upcoming 2021 season. At this current moment of time, they are facing Virtus.pro in the cs_summit 7 event, where they will have the chance to show everyone that the Ninjas are on their way back.

The current NiP-roster looks as follows:

Simon "twist" Eliasson

Fredrik "REZ" Sterner

Hampus "hampus" Poser

Tim "nawwk" Jonasson

Nicolas "Plopski" Gonzalez Zamora

Watch them compete LIVE against Virtus.pro right now here:

RELATED TEAMS

Ninjas in Pyjamas

RELATED PLAYERS

https://pley.gg/news/ninjas-pyjamas-unveil-new-logo-exciting-rebrand

Related news

5 months ago

REZ: r1nkle can become a top-3 AWPer in the world

5 months ago

The new NIP roster has sparked optimism in Fredrik "REZ" Sterner, who praises his new teammates who have allowed the Swedish rifler to feel much more comfortable on the server.

5 months ago

REZ: My Dream is to Restore NIP's Glory

5 months ago

In a big interview with Pley.gg, Fredrik "REZ" Sterner speaks about his time at Ninjas in Pyjamas, and his dreams about the future.

7 months ago

NIP, MongolZ, and Complexity flawless on Day 1 of YaLLa Compass 2024

7 months ago

Several upsets saw one of the tournament favorites, Eternal Fire go 0-2 in Abu Dhabi.

8 months ago

ESL Pro League Season 19 – Everything you need to know

8 months ago

32 teams fight for the title and the $750,000 prize pool. We have gathered a list of all the important information that you need to know about the event.

9 months ago

Perfect debut for new NIP signing r1nkle

9 months ago

The Ukrainian AWP’er made his debut the same day as he was unveiled as a new Ninjas in Pyjamas player.

9 months ago

NIP GM: We have the resources to maintain a top-5 lineup

9 months ago

In an interview with Pley.gg, General Manager of Ninjas in Pyjamas, Björn "THREAT" Pers talks about the future of the NIP roster, and how his experience as a coach has shaped his view on the coaching role on NIP.

Threat, coach, NIP, Ninjas in Pyjamas, CSGO, Sweden

9 months ago

THREAT: This is why, we are not going with a full Swedish lineup

9 months ago

In a big interview with Pley.gg, General Manager of Ninjas in Pyjamas, Björn "THREAT" Pers talks about the future of NIP’s CS2 team, and how he finds inspiration from the work done in MOUZ in recent years.