Astralis behind new Media Company

A "new, modern media company" has been launched in Denmark by Astralis and some well-known names in the Danish media and advertisement industry.

- At Blackbox Media, we want to become the leading, modern media company. We guide brands to their audience, we help our customers understand the new media landscape in all its forms and developments, and we want to be part of the target group – from discovery to obsession. Deep data approach and a content understanding are at the core of everything we work with, as we are faced with a media market that is constantly changing at a speed that has already put many off, Keld Reinicke, co-founder and board member of Blackbox Media says in a press announcement.

Astralis will be a key part of the new project, where the Danish Esports Organization will have two board members out of the four in the company.

- To strengthen our overall business and position in the wide, vast, and growing gaming audience, we now launch a new modern media company together with some of the most experienced and creative minds in the media- and advertising industry. Blackbox Media will be a unique and independent actor in the media industry, giving Astralis a much larger palette of media to work with, and new opportunities vis-à-vis our existing and future commercial partners, Anders Hørsholt, CEO of Astralis and chairman of the board of Blackbox Media says and is complemented by Henrik Juul, who is one of the leading figures in one of the biggest advertisement companies in Denmark.

- I can only say that I am very excited at the prospect of getting started with Blackbox Media. We are going to bring to the market a completely new approach to media and target groups, with the addition of extensive strategic and execution experience, knowledge of brands and marketing, as well as a deep understanding of tech, which means that we can help in a new, thoroughly integrated way, says Henrik Juul, co-founder and board member of Blackbox Media.