Credit: Apeks

Norwegians raise $3.5 Million: We want to compete on the biggest stage of CS:GO

Will we see the rise of a new Scandinavian heavy-hitter inside the Counter-Strike world?

2021-11-17 | @PleyTB

ProUnite Esports AS, the organization behind the Norwegian Counter-Strike team Apeks have raised no more than 32 million NOK, equivalent to +$3.5 million dollars in a "private placement to existing owners". With the capital injection, the org wishes to bring its's CS:GO team to the very top of the game and to make its brand more internationally.

- We are seeing an exciting market for e-sports in Norway and internationally, and are therefore working to strengthen the company financially in order to realise our vision of becoming an internationally recognised e-sports club.

We see it as a natural part of our efforts that we should have the best players at all times, and we might look into the possibility of raising additional capital at some point in the future, including from external investors, CEO of ProUnite Esport AS, Brit Denise Anfinnsen states.

The strengthening of their financial base comes with great timing as Apeks’ CS:GO division right now is in a major rebuilding phase. Last week the organization decided to cut their roster down to only one man, leaving Asger “AcilioN” Larsen all alone.

The decision means that the quartet of Sander "⁠Grusarn⁠" Iversen, Dennis "⁠dennis⁠" Edman, Fredrik "⁠FREDDyFROG⁠" Gustafsson, and Joakim "⁠Relaxa⁠" Gustafsson all will leave the team at the end of the year.

- The main team in Counter-Strike is also being restructured now – and the goal here is of course to be on the biggest stages in all our games, says Head of Esports, Anders Kjær.

(…) we will always work hard to achieve our goals. We will help professionalise e-sports in Norway, and to this end, we’ll build the club by drawing on the good structure found in Norwegian sports. In the last couple of years, Apeks has performed well in both Norwegian and foreign tournaments, Kjær concludes.