New Zealand is well known for its stunning scenery and friendly locals, but there’s another reason this small nation is making waves—gaming. With the industry expanding at an annual growth rate of 7.18%, New Zealand’s gaming market is set for a major boom. By 2027, it is estimated that over 1.1 million Kiwis will actively participate in gaming, putting the country on the global gaming map. Thanks to government backing and a skilled development sector, New Zealand has all the right elements to become a leader in gaming. Let’s delve into why the country is set to be the next major gaming hotspot.

The State of Gaming in New Zealand

Gaming has become more than just entertainment for Kiwis—it’s a rapidly growing industry. With 67% of New Zealanders engaging in video gaming, this sector has cemented itself as a core component of local entertainment. Advances in technology have made it simpler than ever to access games through smartphones, gaming consoles, and PCs, which has helped gaming thrive across all demographics.

New Zealand is also home to a strong game development community, with local studios making a mark on the international stage. Grinding Gear Games, based in Auckland, is the creator of the acclaimed RPG Path of Exile, which has gained a massive global following. Another notable developer, PikPok from Wellington, has built a reputation through its successful collaborations with major brands like DreamWorks and Adult Swim. The achievements of these studios highlight the nation’s potential in the gaming industry.

When looking at online gaming and gambling, New Zealand operates in an unregulated space. While offshore online casinos dominate the market, locals still have access to a wide range of casino games, slots, and live dealer experiences. With demand increasing, many believe the government may soon introduce a regulated iGaming sector. If this happens, it could lead to stronger player protections, while generating significant tax revenue and further positioning New Zealand as a key player in the global gaming landscape.

The Role of Sports Betting in New Zealand

In addition to video gaming and online casinos, sports betting is deeply embedded in Kiwi culture. Many locals enjoy wagering on their favorite teams, making sports betting a thriving sector. The TAB (Totalisator Agency Board) currently operates as the only government-regulated betting provider, but many New Zealanders choose to use international sportsbooks for better odds and diverse betting markets. There has been growing discussion about potential regulatory changes, which could increase competition and improve punters’ experiences. If New Zealand refines its approach to sports betting, it could further solidify its status as a gaming hub.

Government Support and Education’s Role in Gaming Growth

The gaming sector’s expansion has been fueled by support from both educational institutions and the government. The University of Auckland has embraced this trend by establishing an Esports Arena, allowing students to engage in international gaming competitions. Such initiatives are critical for developing young gaming talent and ensuring industry sustainability.

On the policy front, the government has implemented financial incentives and funding programs to drive game development. A prime example is the Game Development Sector Rebate, which allocates $40 million annually to assist eligible gaming studios. These initiatives make New Zealand an attractive hub for both local and international game developers, fostering innovation and job creation.

What Lies Ahead for New Zealand’s Gaming Scene?

New Zealand is well-positioned to become a global gaming leader with a growing base of game developers, strong player engagement, and supportive government policies. The potential legalization of online gambling could be a transformative step, introducing new business opportunities and strengthening the country’s role in the global gaming economy. Meanwhile, eSports and sports betting continue to gain traction, embedding gaming even deeper into Kiwi culture.

Looking ahead, all indicators suggest that New Zealand is on track to becoming a dominant force in gaming. Whether you are a gamer, investor, or developer, now is the time to watch New Zealand’s gaming industry evolve.